New Creative Design

Brand-film study · invented brand · not a client project

ARKA, “Agnim Īḷe”

Three thousand years ago, the first word of our oldest hymn was fire. ARKA puts it in orbit.

Brand-film study for an invented deep-tech brand · a 42 s film with a full identity

42 s with logo ending1920 × 1080Chant, voice-over and score, sound on

01The value and the idea

One studio, film and identity.

The brief we set ourselves: take a technology nobody can picture, compute in orbit powered by the Sun, and make it feel like heritage. A cinematic brand film, an original logo, a 3D ident and a mastered sound identity, from one team.

The idea is that the oldest word of the Rigveda, agni, is fire, and fire is what a solar data centre harvests. The film follows it from a verse to a leaf, from a yantra drawn on a chip to a station in orbit.

Capture the Sun. Compute the future.

Who buys this. Deep-tech, energy and solar, AI-infrastructure and space-tech brands, and heritage-led brands. Investor-day and launch films, and brand refreshes that need film, identity and sound from one team.

What it proves. An abstract technology can carry an emotional story, and the logo, the ident and the sound can grow out of the film instead of being bolted on after it.

Direction, story, identity, 3D, edit and sound by New Creative Design. ARKA Orbital is an invented brand. Made with an AI-assisted production pipeline, finished by hand.

02The story

From a verse to the stars.

The verse over the Sun, a leaf that learns to catch light, a yantra drawn as a chip, fire to silicon, microcosm to macrocosm, and a station in orbit. It closes on the tagline and the mark.

  • The Sun’s fiery surface at the bottom of the frame, with the Sanskrit verse and its transliteration set above it on black.
    01The verse
  • Extreme close-up of a green leaf, its veins catching light.
    02A leaf catches light
  • A square yantra seen from above, drawn as a silicon die, with lotus petals and a fire burning at its centre.
    03The yantra as a chip
  • A circuit board drawn as a city of copper blocks and traces.
    04Fire to silicon
  • Glowing cyan and magenta neurons joined by bright threads on black.
    05Microcosm
  • Night view of the Indian subcontinent from orbit, cities glowing gold, a lightning flash at the lower right.
    06Abundance
The tagline card: Capture the Sun. Compute the future. in cream serif above the spaced letters ARKA ORBITAL, over a spiral galaxy.
The tagline card
The logo ignites: a square gold-and-graphite yantra die with a white-gold sun at its centre, over a spiral galaxy.
The logo ignites, on the word “abundance”

03The identity

The sun, held in an orbit, in a die.

The logo is the film’s own chip-yantra image reduced to a mark: a square with four gates that double as chip pins, a circle for the orbit, and a bindu for the Sun. In 3D it is graphite, gold foil and a sun-white core.

The ARKA mark as a 3D object on black: a graphite square die with four gold gates, a gold ring and a glowing white-gold sun at its centre.
The 3D hero: graphite, gold foil, a sun-white bindu

04How we got there

Five sheets, one mark.

We started with a plain sun in a square and kept testing it. Rays gave it a clock face, triangles gave it an eye, and the yantra only worked once it was reduced to its bones.

  • Sheet v1: a gold square with four gates, a ring, twelve short rays and a cream sun on black, shown also in ink on white and as pixelated small sizes.
    v1The first idea: square, ring, twelve rays, bindu, and a test at tiny sizes
  • Sheet v2: the same mark with longer wedge-shaped rays around the sun, in gold and ink with small-size tests.
    v2Wedge rays: stronger sun, but it starts to read as a clock
  • Sheet v22: four options of the mark with Sri Yantra triangles inside the ring, in gold on black and ink on white.
    v22Heritage in: interlocking triangles inside the ring, in two densities
  • Sheet v23: a simplified triangle pair with a cream bindu, in gold on black and ink on white.
    v23Simpler triangles, but a hexagram read crept in
  • Sheet v24: stacked triangles around a small bindu, which reads like an eye, in gold on black and ink on white.
    v24Stacked triangles: now it read as an eye. We pulled back

The final mark went back to the bones: the square, the four gates, the orbit and the bindu. The Sri Yantra survives as fine filigree in the 3D version.

05Craft and how it is made

Story first, then everything grows from it.

  • Story first

    The film is built on a frame-by-frame read of the picture. Each key word lands on its image: “silicon” on the die, “macrocosm” on the galaxy swell, “Akasha” into the flare.

  • The identity grew from the film

    The logo is the film’s own chip-yantra, reduced to a mark. It went through four rounds to avoid a hexagram or an eye.

  • Sound as identity

    A chant, a voice-over and a score, with a temple-bell logo sting: shimmer, chime, conch rise, ignition. Mastered to platform spec.

  • A close built from the cut

    The space ending is made from the film’s own galaxy plates, not stock footage.

Human-directed

  • Creative direction and the story.
  • Sound design and the timing of every word.
  • Quality control on every frame and the mastering.

Agentic

  • 3D previz to block every shot first.
  • Image and video generation from approved references.
  • Voice, stitching and mastering run as repeatable scripts.

Together this gives a launch-film pace at a fraction of a live-action budget.

Ask about a brand film

06The logo sting

Your logo, in seven seconds.

The die traces itself in light, the orbit closes, a sunrise rakes across the gold, and the bindu ignites on the word “abundance”. The name settles beneath it.

Sold on its own: a logo sting with a mastered sound identity.

07Identity kit

What you keep.

At handover the brand is yours to run without us: files, colours and the rules for using them.

The ARKA mark in gold on black: a square die with four gates, a ring and a cream sun.
The ARKA mark in a single ink colour on a paper background.
The ARKA mark in a single ivory colour on a black background.
Graphite#0D0D0F
Sun gold#C9A24A
Bindu#FFF1CC
Silver foil#8A8F99

Type

A spaced serif in capitals for the name and the tagline, matching the card in the film.

Rules

  • One sun per frame. The bindu is the only sun-white object.
  • Gold is metal, not text. It belongs to the mark and the foil.
  • Reads at 16 px. A favicon cut keeps the square, the ring and the bindu.

You get

  • The mark, SVG and PNG: gold on black, ink and ivory
  • A favicon cut
  • The 3D hero still, 4K
  • The logo sting with its sound
  • The logo process sheets

08Your brand next

A film like this, for your technology.

Brand films, launch films and logo stings with sound, made to your brand and your story.

Start a project