New Creative Design

Concept study · invented brand

HOMESTEAD, “Draw It”

A house you draw on a napkin, and live in. A 30 second brand film for an invented 3D-printed-home builder.

Watch with sound How it was made
30 s film + 6 s end card16:9 and 9:16Comedy documentaryPrinted 3D end card

01The brief

Sell a big idea with a straight face.

BriefSell a big idea, a house you draw on a napkin and then live in, to a US audience, with warmth and humour rather than spec sheets.

ApproachA comedy documentary. Earl and Darlene show us the house Earl drew, the copper statue of himself that powers the porch, and the brain in the basement that runs the house. Every camera and every cut was blocked in 3D before a single frame was made, and the film ends on the brand printing itself, layer by layer, in the same concrete as the houses.

ResultA cinematic 30 seconds with one consistent cast from the first shot to the last, a clean payoff line and a branded close, made in days rather than on a production schedule.

Draw it. Live in it.

Direction, previz, edit, sound and the end card by New Creative Design.

02The film

Thirty seconds, with the sound on.

36 s with the end card1920×1080 · 1080×1920CaptionsMixed to −14 LUFS for feeds

  • Earl“I drew it on a napkin.”
  • Earl“Of me. It powers the porch.”
  • Darlene“There’s a brain in our basement.”
  • Earl“It does our taxes.”

03Key frames

Performance, world, and the brand.

Earl and Darlene on a porch swing outside their house at golden hour, Earl mid-line about the napkin.
01“I drew it on a napkin.” Character acting lands in the first second.
The Brain Room: the lead engineer beside a glass bioreactor holding printed neural tissue.
02The Brain Room: the same world, light and palette, indoors
The end card: the HOMESTEAD wordmark printed in layered concrete in front of a US flag.
03The end card prints itself, like the houses do

04Cast and world

Designed once, consistent to the last frame.

Every person, the dog, the statue, the robot and the house were designed as reference sheets before production. The same sheets direct every shot, so the cast, the house, the light and the palette hold from the porch to the end card. All original; none of them are real people.

  • Earl's character sheet: an older man with a white moustache in a tan vest and blue shirt, four turnaround views and three head angles.
    EarlDrew the house. Wanted the statue.
  • Darlene's character sheet: an older woman with curly grey hair, red glasses and a peach floral blouse, turnaround views and close-ups holding iced tea.
    DarleneHas heard the napkin story before.
  • Maya's character sheet: a young engineer in a navy work shirt and tool belt, turnaround views and three head angles.
    MayaThe engineer who prints the brain.
  • Biscuit's sheet: a basset hound in a red bandana, from the front, both sides and behind, with close-ups.
    BiscuitThe dog. Unimpressed.
  • The copper statue sheet: a copper figure of Earl pointing skyward on a lit plinth, three views with close-ups of the face, the spark at the fingertip and the metal finish.
    The statueCopper, of Earl. It powers the porch.
  • The print robot sheet: a four-legged white and graphite robot with a print nozzle arm, three views with details of the nozzle, the leg and the body.
    The print robotLays the walls, one layer at a time.
  • The bioreactor sheet: a glass cylinder holding pink neural tissue on a steel base, three views and three close-ups.
    The brainPrinted neural tissue. Runs the whole house. Does the taxes.
The house design: a long walkway of twisted printed columns beside a pool, red rock beyond.
HouseThe design reference: printed walls, twisted columns, red rock
The house exterior: a cantilevered banded-concrete box with a round window over a pool, a twisted tree in front, desert buttes behind.
HouseThe exterior, locked before the first shot

05How it was made

Blocked in 3D first, frame for frame.

Every camera position, lens, move and cut was set in a 3D previz before production. The previz then directed each take, so the camera language is intentional, not whatever a generator happened to produce. Left: the previz. Right: the finished shot.

3D previzFinal

Take A, the napkin: a low wide of the print robots laying a wall, the two-shot on the swing, an over-the-shoulder rack focus from the napkin doodle to the real house, the statue at dusk, and a blue-hour push.

3D previzFinal

Take B, the Brain Room: one continuous descent down the stair, an arc around the brain column, singles of Maya and Earl, a macro on the tissue, and an aerial crane up and back over the house.

  • Camera with intent

    Wides, two-shots, over-the-shoulder rack focus and a dusk reveal, each one chosen in 3D, not left to chance.

  • One cast, start to finish

    The reference sheets travel with every shot, so faces, wardrobe, the house and the light never drift.

  • Timed to the line

    The script is locked to the previz, so every joke lands on its cut and the captions sit on the dialogue.

  • Finished for feeds

    Mixed to −14 LUFS, captioned, and cut for 16:9 and 9:16 at 30 and 15 seconds.

06The end card

Your brand, built like your product.

The mark doesn’t fade in. It prints itself in the same layered concrete as the houses, and the line lands with the audio.

  1. NozzleA print head draws the wordmark, one concrete layer at a time.
  2. LockupThe finished letters settle under the flag.
  3. Line“Draw it. Live in it.”, timed to the voice.

07Every screen

One film, cut for every feed.

The handover is ready to post: every ratio and length, captions on their own file, and silent loops for the website.

Cuts

  • 30 s, 16:9 and 9:16
  • 15 s, 16:9 and 9:16
  • 9:16 with captions burned in, inside the safe zone
  • Silent web loops for a hero banner

Also in the box

  • A captions file (WebVTT)
  • Posters, key frames and a share image
  • The end card on its own
  • Post copy, with the AI disclosure and platform label set

08For your brand

A film that sells the idea, not the spec sheet.

For builders, developers and any brand with a product that is hard to picture: we write the story, cast it, block every shot in 3D, and finish it for every feed.

  • Story first

    A real idea about your customer, played for warmth and a laugh, not a list of features.

  • Planned before it’s made

    You approve the script and the 3D previz before production, so there are no surprises in the final.

  • A cast you keep

    Original characters and sets, locked by reference sheets, ready for the next spot in the series.

  • An end card that is yours

    Your mark animated in your product’s own language, for every ad and every film.

09Your film next

A film like this, for your brand.

Brand films and ads, blocked in 3D and finished for every feed.

Start a project