01Branding deck · Concept study

RASA

Feel is a language.

A design object for private pleasure · adult audience
Strategized & Crafted by New Creative Design →
RASA · Concept studyCover
02The idea

A pleasure object, designed like jewellery.

Rasa is Sanskrit for essence, juice, aesthetic emotion. The object is made, lit and packaged the way a small piece of fine jewellery would be: a thing to keep, not to hide.

The toneWarm, bold, unembarrassed, adult. Sensual by implication only.
The languageTexture, silk, fruit, light. Skin as landscape.
The stanceMine. Not for sharing.
RASA · Concept studyThe idea
An ember-red pebble-shaped object on a travertine plinth against a plum velvet curtain, a halved fig and a silk ribbon beside it.
03The product

A museum of private things.

An ember-red pebble on travertine, a halved fig, a silk ribbon, velvet and a single raking light. A design object lit like art.

RASA · Concept studyThe product
04In life

Tuesday, 9:40 p.m. Mine.

A silk robe, a glass of wine, a lamp, a fig. The object rests in an open palm, with nothing to explain and no one to explain it to.

A woman in a champagne silk robe seated at a vanity, smiling over her shoulder, the ember-red object resting in her open palm, with a fig, a glass of wine and a lamp beside her.
RASA · Concept studyIn life
05Palette

Ember, plum and a little gold.

Typical share of a layout. Gold is a jewel, never a field.

Deep plum#2A0F1EVelvet and evening. Backgrounds.
Ember red#B3361CThe object. The one hot colour.
Bone#E8DCC8Paper, plinth, quiet space.
Champagne#DFBE9ESilk and skin tones in light.
Polished gold#D4A24CThe thin ring and the details.
RASA · Concept studyPalette
06Type

A warm serif for the mark, a reading serif for the rest.

Wordmark and display
rasa
Fraunces · Light, optical size 144, soft
Open Font License. A high-contrast, softly cut serif. The wordmark is lowercase.
Body
Aa
Newsreader · Regular and Italic
Open Font License. Body copy, captions and the first-person lines.

Not for sharing. Written in the first person, set like a good paperback.

RASA · Concept studyType
07Voice

Warm, bold, unembarrassed, adult. First person.

Mine.Voice line

Tuesday, 9:40 p.m.Voice line

Not for sharing.Voice line

WarmBoldUnembarrassedAdultFirst personNever explicit
RASA · Concept studyVoice
08Design and engineering

A pebble that is made like fine goods.

BodyPlatinum-cured, body-safe silicone over a weighted core
WaterIPX7
ChargingMagnetic
MotorUnder 45 dB
ControlOne tactile dial. No app required.
ScoresVibration patterns named like music: Slow Burn, Monsoon, Static, Encore
PrivacyScores stored on the device only
CaseA leather clutch
ShippingDiscreet packaging, plain-label shipping

Fictional specification for a concept study. No product exists.

RASA · Concept studyDesign and engineering
09Colourways and customisation

Five colourways, one initial on the base.

EmberThe signature. Ember red.
SaffronWarm and bright.
PlumDeep and quiet.
BoneSoft and pale.
Gold-dippedLimited edition.
EngravingYour initial, engraved on the base.
RASA · Concept studyColourways
10Concept study

Feel is a language.

Concept study, AI-assisted imagery. Not a client project.

For adult audiences. Sensual by implication only.

Strategized & Crafted by New Creative Design →

New Creative DesignRASA · Concept study
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