01Branding deck · Concept study

SEAM

Mind the seam.

A VR headset with a mechanical iris · 09.09
Strategized & Crafted by New Creative Design →
SEAM · Concept studyCover
02The idea

A headset that is a passage, built with an engineer’s honesty.

SEAM is not an escape hatch. It is a doorway you can see working: a mechanical iris on the front of the headset that physically opens when you step through.

The signatureA mechanical iris ring on the front, titanium blades, opening for real.
The date09.09. The seam opens. Brand mythology, held as a date without a year.
The stanceNot an escape. An exit.
SEAM · Concept studyThe idea
A VR headset floating in a dark studio, its titanium iris half open and glowing, a thin vertical line of gold light behind it.
03The product

The product as a doorway.

Mind the seam. The headset floats, the iris sits half open, and a single line of light marks the seam. The iris is the only warm thing in the frame.

SEAM · Concept studyThe product
04In life

The ordinary room, the extraordinary light.

A brick wall, a sofa, a laptop and a mug. Headset on, hands reaching, and the iris is the only warm light in the room. A wear shot that stays in the apartment.

A woman on a sofa in a brick-walled apartment at dusk, wearing the headset with hands raised, the iris glowing warm against a cool room.
SEAM · Concept studyIn life
05Palette

Blue-black room, one gold seam.

Typical share of a layout. The gold is used once per layout.

Blue-black#0B1220The room. Backgrounds, the dark of the lens.
Slate#2A3748Chassis and surfaces.
Steel#59636EMetal, interface text, hairlines.
Window blue#3F759CDaylight through the glass. Secondary accent.
Iris gold#F2B04AThe iris and the seam. Once per layout.
SEAM · Concept studyPalette
06Type

A precise face for the mark, a plain one for the words.

Wordmark and display
SEAM 09.09
IBM Plex Mono · Medium 500
Open Font License. The wordmark is set wide, uppercase, with numerals in the same face.
Body
Aa 115°
Bricolage Grotesque · 400 to 600
Open Font License. Headlines, spec copy and interface labels.

Dual micro-OLED, eye-tracked varifocal, motorised IPD. Written like a data sheet, because it is one.

SEAM · Concept studyType
07Voice

Precise, dry, confident. No hype words.

Mind the seam.Tagline

Not an escape. An exit.Alt line

115° field of view. Eye-tracked varifocal. Repairable.A spec line, said plainly

PreciseDryConfidentNumbers over adjectivesNo hype words
SEAM · Concept studyVoice
08Engineering and craft

Specified like an instrument.

DisplayDual micro-OLED, 3.8K × 3.8K per eye
Field of viewAbout 115°
OpticsEye-tracked varifocal, motorised IPD
PrescriptionMagnetic prescription inserts
Weight190 g front unit, hot-swap rear counterweight
ThermalsVapour chamber
PassthroughColour, under 12 ms
SoftwareOpenXR first
RepairRepairable by design
PrivacyHardware privacy switch
ChassisCNC magnesium, ceramic-glass front
Iris and interfaceTitanium iris blades, merino and vegan-leather interface

Fictional specification for a concept study. No product exists.

SEAM · Concept studyEngineering and craft
09Colourways and customisation

Four finishes, and a part list you can change.

SlateThe default. Blue-black and steel.
BoneA pale chassis for bright rooms.
UltravioletThe loud one. Still one gold iris.
09.09 EditionNumbered. Translucent chassis, brass iris.
FaceplatesMagnetic, with open CAD files.
StrapsStrap variants for every head and every hour.
Iris finishesSwappable iris finishes.
EngravingThe owner’s own fold coordinates, engraved.
SEAM · Concept studyColourways
10Concept study

Mind the seam.

Concept study, AI-assisted imagery. Not a client project.

Strategized & Crafted by New Creative Design →

New Creative DesignSEAM · Concept study
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