Échelle, Tiny Crew
A film crew two centimetres tall shoots a perfume ad on a desk, until a real hand nudges the bottle. The scale break lands in the first second.
Watch the film
Every / launch
EveryLAUNCH.
Launch films for products that refuse to whisper. A hook in the first second, a story that reads with the sound off, and a cut for every feed.
Every brand on this page is invented: concept and brand-film studies made by us.
CANNONBALL, Jump in.
The can cracks open and pulls you inside for a ride through a toy-scale lime world. A flavour launch sold as a feeling.
Watch the film
ZAPOLA, Wake up loud.
A yuzu energy soda, launched in kinetic type: the words do the shouting, the can does the rest.
QUOXA, made of metal.
A titanium card lit like a luxury object. A fintech launch that feels like holding the product.
DROP, the noise is yours.
Earbuds launched as a world you step into the moment the sound cuts out.
Watch the film
Minim, Last Call.
A fragrance spot for US social, shot like a film still and cut for the feed.
Watch the film
Lift-off. One launch, every feed.
One directed film becomes the whole launch: the ad, the loop, a cut for every screen and an end card your later ads reuse.
- The launch ad15 to 20 seconds, with the hook in the first second and the product as the hero.
- A seamless loopFor product pages, ads that autoplay, and screens in store.
- Sound on and sound offDesigned sound for the ones who listen; type that tells the story for the ones who don't.
The business case
What a launch film does for you.
- The problem it solves
- A new product nobody has seen yet, and a feed that decides in one second whether to keep watching.
- What you get
- A directed launch ad, a loop and a cut for every ratio, with designed sound and an end card, made from one approved direction.
- Where it earns
- Your launch-week ads, your product page, your own posts, and the retail or event screens where the product sits.
- How you stay in control
- You approve the reference board and the direction before anything is made.
- What to measure
- Hook rate (three-second views over impressions) and watch-through in your own ads account: industry benchmarks to calibrate against, not a promise.
Every brand shown here is invented: concept and brand-film studies made by New Creative Design, with AI. They are not client projects.
Plans
Pick your plan.
For founders launching their first product, and brands launching their next one. Same studio, same quality.
Launch Ad
One ad, every feed.
$1,200one-time
15–20 s · loop · every ratio
- A hook in the first second
- A seamless product loop
- 16:9, 9:16, 4:5 and 1:1
- Your end card for every ad after
Launch Kit
Everything launch week needs.
$2,400one-time
Ad + 3 hooks + 10 statics
- Everything in Launch Ad
- 3 hook variants to test
- 10 statics for the feed
- A one-page test plan
Launch Month
Launch, then keep it fresh for four weeks.
$3,900one-time
Kit + 4 weeks of new cuts
- Everything in Launch Kit
- New cuts every week for a month
- Swaps when a winner tires
- A launch-month read
Hero Film
A 30-second film people remember.
$4,500one-time
30 s · 4 cutdowns
- A reference board you approve
- A directed 30 s film
- Designed sound
- 4 cutdowns for every feed
Campaign
One big idea, everywhere.
$7,500one-time
Film + 6 cuts + 20 statics
- A hero film
- 6 cutdowns
- 20 statics
- A test plan
Always Launching
A launch-grade film every month.
$5,900a month
1 film + cuts monthly
- For product lines and drops
- A new directed film each month
- Cuts for every channel
- A monthly read on hook rate
- Your film is yours
- Cancel anytime
- Pay per project
- Retainer contracts available
Why it lands the first time. We lock the direction on a reference board before we make a frame, so the launch lands in fewer rounds and on your date.
Yours to grow
Your launch. Your business.
What we make for you is yours to use, sell and build on. Some food for thought:
- Pre-ordersA launch film that sells before stock arrives.
- CrowdfundingCampaigns with a video tend to do better than those without.
- Retail buyersA film for trade shows, buyer meetings and in-store screens.
- Ads that scaleA tested hook you can put budget behind.
- Your product pageA loop that answers what the product does in seconds.
- InvestorsThe same film opens your pitch deck.
It has happened before
- Dollar Shave ClubA launch video on a small budgetThe 2012 launch video cost about $4,500 and brought roughly 12,000 orders in its first 48 hours.Source: Wikipedia
- KickstarterLaunch with a videoKickstarter has long reported that projects with a video succeed about 50% of the time, against about 30% without one.Source: CrowdCrux, citing Kickstarter
Food for thought, not a promise of earnings: results depend on your audience, offer and effort. Figures are as reported by the companies and press cited. These brands are not affiliated with New Creative Design.
Launch it loud.
Tell us what you're launching and where it will run. You approve the direction before we make a frame.
Plan my launch ad See every launch film