Maya
Mumbai · the leader
Lifestyle: get-ready-with-me, outfit stories, café hops and city guides.
Sponsor lanesFashion, beauty, jewellery, cafés, lifestyle apps
Client work · shared with permission
Not an influencer. A creator universe.
KRIM is a virtual K-pop-style dance and music crew: four creators, five channels, one sound and its own products. New Creative Design plans, makes and publishes it every week.
4 creators5 channelsDance + musicLifestyle vlogsKRIM products
01The opportunity
Stop renting reach. Own the creators.
Most brands rent attention from other people's creators, one post at a time. A crew you own is an audience, a schedule and a storefront that stay yours.
Renting influencers
- The audience belongs to them
- One post per fee, then gone
- Their schedule, their tone, their risks
- Hard to sell your own products through
- Starts from zero with every campaign
Owning a crew like KRIM
- The characters and the audience are yours
- Posts every week, on your calendar
- Every post on-brief, in your brand's world
- Built-in products, merch and collabs
- Compounds: each post grows the same universe
02The universe
One crew, five channels, five audiences.
The crew channel carries the dance drops and the story. Each member runs her own lifestyle channel, with her own lane and her own sponsors, and every solo post points fans back to the crew.
The crew channel
Dance drops, challenges and a story series
Group dance reels, hook-step challenges and short episodes, with the crew's greeting and bell as the signature.
Ishika
Ahmedabad · soft fitness
Feel-good movement: pilates and stretch flows, dance cardio, wellness days.
Sponsor lanesActivewear, wellness apps, wearables, healthy snacks
Siri
Chennai · tech
Tech and product: unboxings, honest tests, desk setups, dance-tech tricks.
Sponsor lanesPhones, audio, laptops, gaming, EV, fintech apps
Kushi
Kolkata · joy and K-culture
K-pop dance covers, K-beauty-style routines and city diaries.
Sponsor lanesK-beauty, music streaming, fashion, food, travel
The sound
A greeting fans shout back, a bell sound logo and a designed voice for each girl.
KRIM products
A bell-charm range: anklets, phone charms, earrings, a fan bell, each tied to a girl.
Their world
Four lives people want to follow.
Each creator lives her own channel: mornings in the loft, beauty, fashion, and the products she actually carries.
KRIM products
The bell, on everything they love.
03How it runs
From idea to published, every week.
We take the whole loop off the client's plate: what to post, making it, getting it approved, publishing it on schedule, and learning from what worked. A sample week from KRIM's launch plan:
| Channel | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Crew | Dance drop | Hook-step challenge | Original routine | Story episode | |||
| Maya | Trend ride | GRWM vlog | Trend ride | ||||
| Ishika | Trend ride | Flow + dance cardio | Trend ride | ||||
| Siri | Unboxing | Trend ride | Trend ride | ||||
| Kushi | K-pop cover | Trend ride | City diary |
About 16 reels a week across five channels in KRIM's plan. Your mix and cadence are set to your goals.
- Ideate
Trends, formats and stories picked for each channel and audience.
- Create
Dance, vlogs, music moments and product posts, made in each character's look and voice.
- Approve
You see a monthly plan, then each post before it goes out, or let us approve.
- Publish
Posted to Instagram, TikTok and YouTube Shorts on schedule, captioned and disclosed.
- Learn
What hooked and what sold feeds next week's plan.
04Two ways to run it
Directed by people, or on autopilot.
Directed Available
Human-curated and directed
Our creative directors write, direct and approve every post, and you approve the plan. Best for brands that want a hand on every frame.
- Monthly creative plan you sign off
- Every post directed and checked by a person
- Published and reported on your schedule
Agentic autopilot Soon
Set up once, runs at scale
Once the characters and rules are set, an agent system scans trends, briefs, makes, checks, schedules and publishes, and learns from results. People step in only where you want approval. Best for rosters and always-on volume.
- Characters, voice and brand rules locked first
- Agents run the weekly loop across every channel
- Guardrails and an approval step you control
05How a crew earns
An audience with a business model.
Sponsored posts
Each member's lane is built for a sponsor category, so deals fit who she already is.
Products and merch
Drops from the KRIM bell range, tied to each girl and her fans.
Music
The crew's sound, covers with original audio, and moments made for streaming.
Brand collabs
The crew starring in a brand's campaign, in its own world.
Licensing
Characters and their voices, licensed to partners on your terms.
06Built, not imagined
Real, consistent, and on-brand.
The crew is delivered and ready to post: characters that hold their faces in every frame, a signature film, a sound, voices and a product line.
07Who it's for
Built for anyone who needs an audience.
Brands
Ambassadors you own, posting on your calendar in your world, with products built in.
Your brand crew →Creator enablers and agencies
A virtual roster you can launch, run and scale without casting or shoot days.
Scale a roster →Music and entertainment
Virtual acts with a sound, a look and a fan object, ready for drops and releases.
Launch an act →Retail and D2C
Product-led creators whose lifestyle content sells your range every week.
Sell through creators →
08Yours next
Your crew could be posting next month.
Tell us your audience and your goals. We'll come back with your crew's first character and a 30-day launch plan.