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Custom builders, design-build, architecture

Better-fit project enquiries, before the first site visit.

Service area, cost ranges, timelines and similar work, made clear on your site and listings.

In short

For owners of US custom home builders, design-build firms and architecture practices: we make your service area, cost ranges, timelines and similar work clear on your own site and consistent on the listings homeowners and AI assistants check, and make a project enquiry a two-tap step. Launch System $3,000–$5,000; care from $1,000 a month.

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Updated 27 September 2026
Launch System$3,000–$5,000 · 8–10 working days
Found · Answered · BookedPriced on scoping · 3–4 weeks
Preview firstQualified firms see a working homepage before paying.
CareFrom $1,000 a month, cancel any month.
01The first questions

Five questions homeowners ask before they call.

Homeowners, and the assistants they ask, want these answered before they reach out.

Read the detail

Here is what your site should say.

  1. 01Do you build in my area?
    What your site should say

    The towns and counties you serve, named on your site and matching your listings.

  2. 02What does a project like mine cost?
    What your site should say

    Cost ranges by project type, so a homeowner knows the range before the first call.

  3. 03How long will it take?
    What your site should say

    Typical timelines by project type, from design to handover.

  4. 04Can I see similar work?
    What your site should say

    Past projects grouped by type and size, each with its scope in a line.

  5. 05How do I start?
    What your site should say

    A project enquiry on the homepage: five fields for type, location, budget, timeline and contact.

    In our audit: 8 of the 12 builder sites had no way to enquire on the homepage.

02What we've measured

Twelve builder sites. Eight with no way to enquire.

Measured by us · small sample

A small audit, and we say so.

Our audit8 of 12
builder sites we audited had no way to enquire on the homepage.
N=12 builder sites · Sept 2026 · our audit · small sample, stated
Kitchen remodel~$35k–203k
What a kitchen remodel costs, per cost surveys.
Cost surveys, 2023
Addition~$105k–369k
What an addition costs, per the same surveys.
Cost surveys, 2023
The audit, and how we measured

One enquiry here can be a six-figure project, which is why the homepage matters.

Across categories

"Of 31 high-ticket business sites we tested in Sept 2026, AI assistants could read almost all, but the sites answered almost none of a buyer's questions."

N=31 · med spa, architecture and design-build, venues · 18 Sept 2026
Not measured yet

Whether builder sites qualify a project by scale, how ready they are for AI answers, and how fast they load. We haven't measured these yet, so we don't quote them.

How we measured

A live fetch of each site, audit notes coded by keyword. Blocked or unreachable sites were excluded, never scored on assumption. The sample isn't random, and no firm is named.

Read the research
03What changes

Fewer tire-kickers, better first calls.

If your site doesn't answer, a directory does.

TodayAfter
TodayNo way to enquire from the homepage, or a bare contact form.
AfterA five-field project enquiry on the homepage: type, location, budget, timeline, contact.
Today"What would it cost?" is answered on the first call.
AfterCost ranges by project type on your site, so bad fits filter themselves out.
TodayService area is a guess from your address.
AfterThe towns and counties you serve, named on your site and your listings.
Three more changes, and the source
TodayA gallery with no scope, size or timeline.
AfterPast projects grouped by type and size, each with its scope in a line.
TodayYour site, Google and Houzz say different things.
AfterThe same facts on your site, Google Business Profile and Houzz, each edit approved by you.
TodayYour license is hard to find, or missing.
AfterYour license shown as text and as structured data an assistant can read.

45% of US consumers used an AI tool to find a local business in the last year, up from 6%, and 88% still check before acting.

BrightLocal LCRS 2026, n=1,002, vendor study
04Which door

A site that qualifies, then measured.

We lead with the Launch System: a new site with a qualifying enquiry built in.

Start here

Launch System

For a firm whose site is holding it back.$3,000–$5,000Fixed, in USD. Half to start, half at launch.See the services Then

Found · Answered · Booked

For a firm that wants the whole path fixed and measured.Priced on scopingFixed before we start, in USD.See the services
What's included in each

Then, if you want the whole path measured, Found · Answered · Booked.

Launch System. Brand direction, a five-page site with a qualifying project enquiry, online booking and 8–10 launch creatives in 8–10 working days, answer-ready from day one. Two revision rounds.

Found · Answered · Booked. The Launch System or the Answer & Book Kit, plus a local search pack, listings aligned, enquiries tagged by source and a before-and-after answer check at day 0 and day 90. In 3–4 weeks.

  • Site already looks right? The Answer & Book Kit adds the answers and the enquiry path to it. Priced on scoping.
  • Care keeps it current from $1,000 a month, cancel any month.
  • See it before you pay: qualified firms get a working preview of their homepage first.
  • Not sure which door? The free answer check tells you, within two working days.
05Rules we follow

What we do, and what we won't.

  • No promised rankings, AI citations or enquiry numbers. We measure before and after.
The other five rules
  • Your license facts shown as text on the page and as structured data.
  • You choose the cost ranges. We recommend ranges by project type.
  • You approve every listing edit before it goes live.
  • Houzz and your other listings stay. We align them with your site.
  • Your project is published only if you say yes, in writing.
06Concept study
The opening screen of the Coyle Brennan concept study, an architecture and design-build studio
Concept study, not a client project

Coyle Brennan: one set of drawings, start to finish.

It's a working site, not a picture of one.

About this study

An architect who builds what it draws: one set of drawings from the first site walk to the certificate of occupancy.

We invented this firm to show what a design-build site that answers and qualifies can look like.

Open the Coyle Brennan study
07Questions

Asked before a call.

Should I publish cost ranges?
Yes, by project type. Ranges filter out bad fits before the first call, so the enquiries you get are closer to the work you want. You choose the numbers.
Can the enquiry form qualify budget and timeline?
Yes, in five fields: project type, location, budget range, timeline and how to reach them.
What about Houzz?
It stays. We align your Houzz profile and your other listings with the facts on your site.
Will my license be shown?
Yes, as text on your site and as structured data, so homeowners and assistants can check it.
Do I need a new website?
Not always. If yours looks right but can't answer price, availability and next step, or can't book, the Answer & Book Kit fixes that on your current site.
Will this get me recommended by ChatGPT or Google's AI?
We can't promise it and nobody can. Assistants answer from what they can read and the listings they trust; we make both complete and consistent, then measure.
How much?
The kit is priced on scoping, the Launch System $3,000–$5,000, Found · Answered · Booked priced on scoping, care from $1,000 a month, all in USD.

See what homeowners see. Free, in two working days.

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Or book 15 minutes: cal.com/new-creative-design-llc · hello@newcreativedesign.win

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