Portfolio

Range is the whole point.

A clinic and a festival should not look like each other. We design to the outcome the business needs, from the quietest to the loudest end of the scale, and we hold the same bar at both.

Est. on the water
Quietly, yours
Book a viewing
Minimal01

Wedding venue · Florida

Warm ivory, one serif, a single scroll film. Everything else stripped out so the date check is the only thing left to do.

Client study
Chapter oneThe arrival
Aa
Bodoni · Archivo
Editorial02

Hilltop estate · Florida

A dark, typographic arrival that unfolds chapter by chapter as you scroll. Built to be felt on a phone in the evening.

Client study
The last hour
of light
Cinematic03

Historic venue · American South

One long dusk gradient, letterboxed, with the booking bar always within a thumb. Atmosphere first, friction never.

Client study
Clinic · waiting room
Care without
the dread.
Next available today
9:0010:302:154:00
Minimal04

Dental practice · concept

Calm sage, one green accent, times you can read at arm's length. A nervous patient finds the next free slot without scrolling or thinking.

Concept
Seasonal · no. 04
A table
for two
ReserveSix till late
Editorial05

Restaurant group · concept

Appetite as art direction: terracotta, olive and heat, set like a menu. The reservation line sits in the type, not buried in the footer.

Concept
Loud on
purpose
Maximalist06

Music festival · concept

Acid colour, stacked type, everything shouting in time. Proof that maximal can still load fast and sell a ticket in two taps.

Concept
01
Drop 01 · Friday 09:00 · Drop 01 · Friday 09:00
Sold out
in ninety
seconds.
Set a reminderSize run
Maximalist07

Streetwear drop · concept

A countdown poster that happens to be a shop. Stroke numerals, one siren orange, and a single action waiting at the bottom of the thumb.

Concept
Twelve rooms · one courtyard
Arrive late,
stay longer
Cinematic08

Boutique hotel · concept

Night, warm windows, almost no interface. The room you want is two taps away and the atmosphere does the selling before the price does.

Concept
Designed for the outcome

Pretty is not the job. Getting booked is.

Every layout gets judged on where attention actually lands. Put a big photograph at the top and the heat stays on the photograph, which is flattering and sells nothing.

Move the promise and the booking bar into that first band and the heat moves with it. Same photograph, same brand, a different business outcome.

Where eyes land firstSecondaryCold

See how a preview gets made

One next step

See it before you decide.

Or write to hello@newcreativedesign.win. We reply within two working days.

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