New Creative Design

Concept study · not a client project

Afterdeck Yachts, “The party floats.”

Leave the dock. A launch film, a full brand and a logo sting for a private-yacht event venue, built to run on every screen.

Concept spot for an invented brand · an 18 s launch film

18.4 s with the outro1920 × 1080Sound on

01The brief and the idea

The deck is where the night happens.

The brief: an 18 second launch film for a private-yacht event venue, with a name, an identity and a closing logo animation. Weddings, birthdays, corporate evenings and after-parties, all on one vessel.

The idea is the afterdeck itself, the stretch of teak at the stern where everyone ends up. The film starts with a quiet beauty shot at blue hour, finds the host at the decks, drops cold vapour off the bow on the beat, and moves through the party before pulling back past the skyline.

Leave the dock. The party floats.

It closes on the brand: the yacht drawn from above as a plan, the wordmark, and one line of event types, “Capacity 50 · NYC / Miami / SF Bay”.

Direction, character, vessel, identity, motion, edit and sound by New Creative Design. AI-generated concept, finished by hand.

02Frames

Nine moments, one evening.

  • The yacht at blue hour, a crowd along the upper deck, underwater lights glowing violet on the water.
    01Beauty shot at blue hour
  • A DJ at the decks on the afterdeck at blue hour, visor lifted, a crowd and the skyline behind.
    02The decks
  • Aerial straight down on the bow: two columns of cold CO2 vapour, a jacuzzi glowing teal and dancers on the foredeck.
    03Bow drop
  • A fast first-person pass: dancers in gold with arms raised, the jacuzzi blurred in the corner.
    04Through the party
  • Low and fast over the bow toward the upper deck, confetti streaking past, guests with arms in the air.
    05Upper deck
  • Down the teak deck under a glowing ceiling, guests dancing, the city lights on the horizon.
    06Below the sky-lounge
  • A champagne bottle held up with a lit sparkler, teal light streaking behind and silhouettes below.
    07Sparkler bottle
  • The yacht at anchor before the Miami skyline at dusk, lit windows reflected in the water.
    08The skyline
  • The hero shot pulls back: yacht, violet underlights and the skyline, a long reflection across the bay.
    09Pull-back
  • The end card: a black field with a thin frame, the plan mark of a yacht, the AFTERDECK YACHTS wordmark, the line The party floats. and a line of event types.
    10The end card

03The vessel and the place

A deck plan, and a skyline.

The yacht is drawn from four sides, deck plan included, and set against a blue-hour Miami skyline. Your own vessel and your own waterfront drop into the same system.

The superyacht in four views on one sheet: side profile on open water, three-quarter from above, the deck plan from overhead and the aft deck seating.
The vessel: four views, deck plan included
The Miami skyline at blue hour across still water, lit towers and their reflections.
The place: Miami at blue hour

04Made to your brand

One film, every placement.

The film you see here is the template. Your vessel goes in, your brand wraps it, and it ships in the shapes your channels need.

The skyline frame in 16:9.
16:9 film
1:1 feed, tap to play
9:16 story, tap to play
The end card hold in 16:9.
16:9 end card

  • Your vessel and routes

    Your yacht and your home waters swapped in, from the beauty shot to the end card.

  • Your palette and type

    Colour and typography set once and carried through every frame and card.

  • Your words, your markets

    Copy, voice and language variants for each market and event type.

  • A cutdown for each placement

    Feed, story and CTV cuts, each in the right ratio and length.

05Your brand persona

Lifelike, and always on brand.

A consistent persona your brand can use across regular social and marketing: an original AI-generated persona, made for your brand.

Persona bible page for NOVA: a full-length front view in a silver jacket and black bodysuit, beside a head-on portrait.
The persona bible: NOVA, an original AI-generated persona, made for the brand
  • A DJ at the decks on the afterdeck at blue hour, visor lifted, a crowd and the skyline behind.
    In the film: at the decks
  • Closer on NOVA, a gloved hand lifting mirrored visor glasses.
    In the film: the visor
  • NOVA in her silver jacket and harness at the decks, guests around her.
    In the film: the jacket

Why a brand persona works

  • Recognition. A persona people come to know.
  • A familiar presence in feeds. Trust builds post by post.
  • No reshoots. The likeness is locked.
  • Every season, market and format. The same persona throughout.

What the brand gets

  • A persona bible: look, wardrobe, settings, do and don't.
  • A locked likeness for stills and short video.
  • A monthly social set: 12 posts plus 4 short clips, in your brand's voice.
  • The same persona in ads, event launches and seasonal campaigns.

  1. Design the persona

    Who she is, how she looks, where she appears.

  2. Approve the bible

    You sign off the look and the rules once.

  3. A monthly content drop

    Fresh posts and clips arrive on schedule.

Ask about a brand persona

06The brand sting

Your logo, in five seconds.

The yacht is drawn as a plan, the wordmark lands, one line follows.

Sold on its own: a 5 s logo sting.

07Brand kit

What you keep.

At handover the brand is yours to run without us: files, colours, type and the rules for using them.

Afterdeck Yachts horizontal lockup, dark on a white ground: the plan mark, the wordmark and the places line.
Afterdeck Yachts horizontal lockup, light on a black ground.
Black#050608
White#FFFFFF
Cool grey#8B929B
Champagne#CDB68B

Type

Michroma for the wordmark and headings, Space Grotesk Light for the human line, JetBrains Mono for data and places. All three SIL Open Font License 1.1.

Rules

  • The mark. Mark 02, the Afterdeck Plan, a yacht drawn from above. Below 64 px height use the small version.
  • One accent. Champagne is the single point on a frame, never a field or a gradient.
  • Black ground. About 95 per cent black and white, thin rules, plenty of space.

You get

  • Mark and lockups, SVG and PNG, light and dark
  • End card master, layered
  • Colour and type tokens
  • The logo sting
  • A one-page brand guide

08Your brand next

A film like this, for your brand.

Launch films, hospitality commercials and logo stings, made to your brand and cut for every placement.

Start a project