New Creative Design

Portfolio · concept studies

Product Design & Photoshoot

We design the product, shoot it, and give the brand a persona. Two invented brands show how it works, each in a world of its own.

01What we do

From a sketch of a thing to the launch image.

  • 01

    Product concept

    The idea, the use case and the person it is for, turned into a product that makes sense.

  • 02

    Design language

    Form, material, finish and one signature detail that people remember.

  • 03

    Hero and lifestyle shoots

    The product lit like it matters, and in the room where it lives.

  • 04

    Brand identity

    A type-led mark, a palette with a rule, and a voice that sounds like the product.

  • 05

    Launch assets

    Decks, pages and image sets ready to hand over, in the right sizes.

02Concept studies

Two brands, two worlds.

Each page is built in its own brand’s style, not ours. Both are invented. Concept study, AI-assisted imagery. Not a client project.

The SEAM headset floating in a dark studio with its iris half open. A woman on a sofa wearing the SEAM headset, the iris the only warm light.

SEAM: Mind the seam.

A concept VR headset with a mechanical iris. An engineer’s honesty, a single gold seam, and a room that stays ordinary.

  • Product concept
  • Hero and lifestyle shoot
  • Spec sheet
  • Identity
Open the page →View the brand deck
The ember-red RASA object on a travertine plinth with a halved fig. A woman in a champagne silk robe at a vanity with the RASA object in her palm.

RASA: Feel is a language.

A concept design object for adults, made and lit like fine jewellery. Warm, bold and unembarrassed, sensual by implication only.

  • Product concept
  • Hero and lifestyle shoot
  • Colourways
  • Identity
Open the page →View the brand deckAdult audience

03Your product

Have a product that needs a world?

Tell us what it is and who it is for. We will bring the design, the photography and the brand.

Start a project